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Kelsey Libert » Online Marketing

shouting

Why Your Social Media Bio is Bad for Outreach

You are your brand. But, is your brand always who you want to represent?Whether you work for an agency, or you're an independent, you're constantly representing a brand. You're proud of the name you've built up, or the one you stand behind; but, when does branding get in the way?I've always touted t ...
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Audience
The following is a recap of part two of my PubCon presentation on Blogger Outreach and Relationship Building.Seth Godin once said, "When everyone is playing the same game, your execution is critical." Well, we've proven that everyone is playing the content marketing game, so, how do you stand out?Yo ...
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outreach spam

How Marketers Can Solve the Outreach Spam Problem

The following post is a series from my PubCon presentation, “Blogger Outreach and Relationship Building.”In the last year, the adoption of content marketing has grown at an exponential rate. Due to the shake up by panda and penguin, it's obvious that this white hat initiative should explode. But ...
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Fake Following
In an era where your following is a billboard of your power (or influence), our weakness has become our overwhelming desire to keep up appearances.A recent Gartner study found that,"10-15% Of Brands’ Social Media Fans, Likes And Reviews Will Be Fake By 2014...About 1%-4% of social media interactio ...
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Social Media Relationships

8 Tips for Using Twitter for Relationship Building

Social media cuts down walls and increases your ability to become a relationship-building all star.But, social media shouldn’t be used to actually send a pitch (and if you can send a pitch in 140 characters, more power to you!) or for one-time communication. Rather, social media should be used to ...
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Blogger Outreach Research
Building the right foundation with a blogger starts long before you even send your pitch.Successful blogger outreach depends on relationship building. Not a single tweet or email, but a genuine interest in another person. This relationship building starts at the ground up, from the vertical to the b ...
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Mutual Benefit Relationship

8 Mutual Benefit Marketing Tips that Improve SEO

If you want to build links through blogger outreach, you need to provide a mutual benefit to the blogger.1. Provide SEO Tips to the BloggerBlogger outreach is a give and take. If you’re always pushing content, and never giving back, bloggers will be missing out on any mutual benefi ...
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You need to constantly be testing and learning so you stay ahead of the curve and out of the industry echo chamber

- Kelsey Libert