Online Marketing

Why Your Social Media Bio is Bad for Outreach

by Kelsey_Libert
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You are your brand. But, is your brand always who you want to represent? Whether you work for an agency, or you’re an independent, you’re constantly representing a brand. You’re proud of the name you’ve built up, or the one you stand behind; but, when does branding get in the way? Choosing the Best Bio [...]

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The Secret of Creating Ideas that Resonate with Your Audience

by Kelsey_Libert
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The following is a recap of part two of my PubCon presentation on Blogger Outreach and Relationship Building. Seth Godin once said, “When everyone is playing the same game, your execution is critical.” Well, we’ve proven that everyone is playing the content marketing game, so, how do you stand out? You create ideas that resonate [...]

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How Marketers Can Solve the Outreach Spam Problem

by Kelsey_Libert
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The following post is a series from my PubCon presentation, “Blogger Outreach and Relationship Building.” In the last year, the adoption of content marketing has grown at an exponential rate. Due to the shake up by panda and penguin, it’s obvious that this white hat initiative should explode. But, what does the content marketing explosion [...]

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Building a Fake Social Media Following: The Good, Bad and Ugly

by Kelsey_Libert
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In an era where your following is a billboard of your power (or influence), our weakness has become our overwhelming desire to keep up appearances. A recent Gartner study found that, “10-15% Of Brands’ Social Media Fans, Likes And Reviews Will Be Fake By 2014…About 1%-4% of social media interactions being paid today. “ But, [...]

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8 Tips for Using Twitter for Relationship Building

by Kelsey_Libert
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Social media cuts down walls and increases your ability to become a relationship-building all star. But, social media shouldn’t be used to actually send a pitch (and if you can send a pitch in 140 characters, more power to you!) or for one-time communication. Rather, social media should be used to help get your foot [...]

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4 Research Stages for Better Blogger Outreach Pitches

by Kelsey_Libert
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Building the right foundation with a blogger starts long before you even send your pitch. Successful blogger outreach depends on relationship building. Not a single tweet or email, but a genuine interest in another person. This relationship building starts at the ground up, from the vertical to the blog and ultimately to your contact. Don’t [...]

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8 Mutual Benefit Marketing Tips that Improve SEO

by Kelsey_Libert
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If you want to build links through blogger outreach, you need to provide a mutual benefit to the blogger. 1. Provide SEO Tips to the Blogger Blogger outreach is a give and take. If you’re always pushing content, and never giving back, bloggers will be missing out on any mutual benefit. Use your SEO knowledge and [...]

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