Why Your Social Media Bio is Bad for Outreach

by Kelsey_Libert
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You are your brand. But, is your brand always who you want to represent? Whether you work for an agency, or you’re an independent, you’re constantly representing a brand. You’re proud of the name you’ve built up, or the one you stand behind; but, when does branding get in the way? Choosing the Best Bio [...]

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The Psychology and Science Behind Inbound Marketing

by Kelsey_Libert
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Wrapping up the first day at PubCon, I attended a two in one deal with Jabez Lebret and Dan Zarrella. The following is a recap of the key takeaways. The Psychology of Facebook Conversion with Jabez Lebret In this session Jabez Lebret revealed how to leverage social sharing, from a cognitive perspective. The key takeaway [...]

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The Secret of Creating Ideas that Resonate with Your Audience

by Kelsey_Libert
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The following is a recap of part two of my PubCon presentation on Blogger Outreach and Relationship Building. Seth Godin once said, “When everyone is playing the same game, your execution is critical.” Well, we’ve proven that everyone is playing the content marketing game, so, how do you stand out? You create ideas that resonate [...]

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How Marketers Can Solve the Outreach Spam Problem

by Kelsey_Libert
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The following post is a series from my PubCon presentation, “Blogger Outreach and Relationship Building.” In the last year, the adoption of content marketing has grown at an exponential rate. Due to the shake up by panda and penguin, it’s obvious that this white hat initiative should explode. But, what does the content marketing explosion [...]

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17 Best Tactics for Landing Page Optimization

by Kelsey_Libert
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We’re starting off the session with Tim Ash, who reports he’ll be doing this at NY speed – with my laptop in my lap, this is about to get interesting! 7 Tactics for Landing Page Optimization by Tim Ash Tim Ash from SIteTuners sets the tone by opening with, “Ignore your landing pages at great [...]

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Robert Cialdini on the Psychology of Influence

by Kelsey_Libert
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Brett starts off the talk by asking everyone in the crowd to introduce themselves to three new people. What a great way to launch into some early morning networking! Now, diving right into the keynote speaker. Somehow I managed to get front row, dead center seats to the Kickoff Keynote with Robert Cialdini, President of [...]

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Building a Fake Social Media Following: The Good, Bad and Ugly

by Kelsey_Libert
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In an era where your following is a billboard of your power (or influence), our weakness has become our overwhelming desire to keep up appearances. A recent Gartner study found that, “10-15% Of Brands’ Social Media Fans, Likes And Reviews Will Be Fake By 2014…About 1%-4% of social media interactions being paid today. “ But, [...]

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