Want to get in touch? I'm an email away: Kelsey (at) frac (dot) tl


Why Your Social Media Bio is Bad for Outreach

You are your brand. But, is your brand always who you want to represent?Whether you work for an agency, or you're an independent, you're constantly representing a brand. You're proud of the name you've built up, or the one you stand behind; but, when does branding get in the way?I've always touted t ...
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The following is a recap of part two of my PubCon presentation on Blogger Outreach and Relationship Building.Seth Godin once said, "When everyone is playing the same game, your execution is critical." Well, we've proven that everyone is playing the content marketing game, so, how do you stand out?Yo ...
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outreach spam

How Marketers Can Solve the Outreach Spam Problem

The following post is a series from my PubCon presentation, “Blogger Outreach and Relationship Building.”In the last year, the adoption of content marketing has grown at an exponential rate. Due to the shake up by panda and penguin, it's obvious that this white hat initiative should explode. But ...
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Robert Cialdini on the Psychology of Influence

Brett starts off the talk by asking everyone in the crowd to introduce themselves to three new people. What a great way to launch into some early morning networking!Now, diving right into the keynote speaker. Somehow I managed to get front row, dead center seats to the Kickoff Keynote with Robert Ci ...
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Fake Following
In an era where your following is a billboard of your power (or influence), our weakness has become our overwhelming desire to keep up appearances.A recent Gartner study found that,"10-15% Of Brands’ Social Media Fans, Likes And Reviews Will Be Fake By 2014...About 1%-4% of social media interactio ...
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Social Media Relationships

8 Tips for Using Twitter for Relationship Building

Social media cuts down walls and increases your ability to become a relationship-building all star.But, social media shouldn’t be used to actually send a pitch (and if you can send a pitch in 140 characters, more power to you!) or for one-time communication. Rather, social media should be used to ...
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Blogger Outreach Research
Building the right foundation with a blogger starts long before you even send your pitch.Successful blogger outreach depends on relationship building. Not a single tweet or email, but a genuine interest in another person. This relationship building starts at the ground up, from the vertical to the b ...
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You need to constantly be testing and learning so you stay ahead of the curve and out of the industry echo chamber

- Kelsey Libert